We live in a world where quality is the most important metric! Everything that we work on or measure in our day to day lives works with the level of quality we get on to the table. This is why we have a massive effort rolled out to businesses that focus on quality delivery and service. Not convinced about it? Think about the last time you bought something and were not completely convinced about it; or how about the last time you found a defect in a product you paid for? Wouldn’t it have a massive effect on the way the brand is perceived in the market? Hence the need of an ISO India certification to ensure quality delivery! There have been numerous brands suffering because of simple lacks in quality and this brings down huge companies to their knees. There has never been so much emphasis on quality delivery ever before, one of the main reasons for this is the ease with which a consumer is able to convey the negativity of the brand to the whole wide world.
With the rise of social media channels and the ease of putting up details on the internet, it is ever so easy to push a negative statement about a company. This is a huge advantage to the general public and a problem for brands that cannot afford a single slip in quality. Imagine a defected product being released into the market and the buyer having it publicised on Facebook & Twitter. It would be a wildfire and the brand would suffer heavily.
The simple fact of adding a quality measure means having more processes and procedures in place. It would mean having a detailed step by step approach for everything that needs to be monitored. This would include every tiny detail in the company. Right from the first scratch to the complete sale of the product! Once this is kept in check, you are sure that there are huge positives coming out of your businesses. Every step would have a routine check that determines the quality being met at every level. So, every time that you need to increase the final output of your business, all you need to do is measure the inputs and the control that goes in, a quality management system would take care of the rest.
The biggest reason many brands do not grow beyond a certain point in India over the past 2 decades is because of the lack of quality measures being met. The moment you have quality delivery, you are recognised as a big brand. This means more business and more retention of existing clients. This makes ISO India one of the most sought after systems in the world today. Nothing comes as close as this in a business requirement. With such advantages in place, it is an absolute must that you choose a certification to boost your credibility in the market. You would be seen as an industry expert and this would have a huge effect on your business.